About us


at Dawn. was founded in 2016 in Honolulu, Hawaii.
at Dawn. seeks to be a reflection of confident women who exude sophisticated femininity: Women who are full of curiosity, constantly gathering inspirations by exploring and widening their world. at Dawn is for a woman who love a day with sand on her feet and salt on her skin.
Our original lines are designed on the unique islands of Hawaii.
We introduce a simplistic yet modern style with which comes complete with its wearer’s life stories and styles.
We also have curated others brands from all over the world to compliment our original lines.

Dawn dôn/dän
(n): first light
(v): begin
Everything begins at dawn.